HOW TO CREATE THE ULTIMATE VACATION VIDEO FOR SOCIAL MEDIA

Creating the perfect vacation video isn't just about capturing moments. It's about constructing a vivid experience so viewers will feel like they were there with you. Getting this right requires preparation, skilled editing, creative photography, and a memorable soundtrack. 

Thankfully, all the advice you’ll need to succeed is available right here.

Choosing the right format for your vacation video

Your choice between short-form and long-form videos should be influenced by the social media platform on which you intend to post the content. If you’re unsure which platform to use, you may find this article on social media video guidelines helpful.

Short-form videos, ranging from a few seconds to a minute, are popular on Instagram and YouTube Shorts. These shorter videos can offer quick glimpses into your journey with frequent scene changes that make the most of the limited time available. 

Long-form videos, suitable for platforms like YouTube, allow a deeper dive into your travels, appealing to audiences who enjoy more extended video content. 

Remember that verified YouTube accounts can upload videos up to 12 hours long or as large as 256GB. Instagram supports up to an hour of video, but keep in mind that its audience prefers shorter content. 

Planning your vacation video 

Some creators prefer to plan every video shot before departure, while others let the adventure shape their content over time. Both approaches have merits, but blending them can enhance your video's overall appeal. 

For example, you could start with a basic outline of what you’d like to capture while allowing some freedom for spontaneous moments. 

Selecting the right equipment 

You may only get one opportunity to capture a perfect shot for your travels, so having the right equipment for the job is crucial. 

Essential kit includes:

• Smartphones: For those spontaneous moments where having a camera in your pocket is more convenient and quicker to whip out.
• Dedicated camera: Ideally, with manual settings and adjustable lenses so you can fine-tune your footage
• Tripod: Vital for stability during scenic shots or timelapses
• Microphone: To enhance audio quality, especially for smartphones 

Optional extra equipment 

Selfie sticks can enhance the versatility of your shooting angles, while gimbals are essential for stability while shooting. These extras allow for smoother footage and more creative perspectives. 

Drones can be invaluable for panoramic aerial shots. However, you must familiarize yourself with local drone regulations to ensure your filming is responsible and legal.

Telling your story

Compelling storytelling is critical to connecting with your audience. Whether you opt for a chronological narrative or thematic exploration, your goal should be to weave your footage into a smooth and engaging story. 

Crafting an engaging opening

The opening moments of your video are crucial for capturing attention. Consider starting with a preview of some upcoming highlights or quickly setting the stage at the beginning of your journey with footage of packing luggage, itinerary planning or the open road.

Capturing your journey

The central part of the video is where you deliver your promise to the viewer. You show your destination in all its beauty, color, and emotion. 

Focus on showcasing the destination's allure through your lens, positioning yourself and any companions as part of the broader narrative. Aim to showcase what makes the location unique, capturing its distinctive architecture, natural beauty, or local culture.

Above all else, strive to connect emotionally with your audience via your shots in a way that inspires, delights, or moves them.

Choosing the perfect soundtrack

Music selection can significantly influence your video's impact, reflecting the varied emotions of travel. 

When selecting your vacation video songs, consider the nature of your trip and the feelings you wish to convey. If you need inspiration, here is a great selection of vacation themes which are royalty-free.

Refining your edit

When editing your vacation video, select footage that best captures the essence of your trip — those moments that uniquely define the experience. 

Essential footage would include scenes that convey the emotions of the journey, such as the quiet beauty of a sunrise or the energy of a busy city market. These shots not only tell the story of where you were but also how it felt to be there.

Consider cutting repetitive content that doesn't add new information to your narrative or convey a new experience. For example, multiple similar shots of the same location or lengthy clips where very little happens.  

For longer videos, it's essential to keep the pacing of your footage in mind, ensuring each segment contributes to the overall story.

Adding final touches

Once you are satisfied with your video, add your titles and captions and choose an engaging thumbnail to attract viewers. Then, all you need to do is upload the video and share your hard work with the world. 

Your musical partners

Universal Music for Creators supports your creative pursuits with a vast music and sound effects collection. It’s there to help you transmit the depth and emotion of your vacation videos and continue creating captivating content for your viewers.